Ariel left her 9-to-5 job after finding it difficult to balance taking care of her family and her job. She took over Chinell’s to have a more flexible schedule and along the way learned how to make beautiful floral arrangements.
Chinell’s by Ariel is an event and wedding design studio, specializing in custom, one-of-a kind fresh floral creations. Ariel prides herself on her exceptional empathy, understanding, and creativity. Over the past 15 years she has had side hustles as a gown consultant, wedding planner, and floral apprentice.
During our interview, Ariel shares:
- Why she felt something was missing from her soul
- When she realized she could run a business
- How her husband reacted to her wanting to leave her 9-to-5 job
- Why elite weddings are her niche
- How the pandemic has affected her business
The full interview can be heard using the audio player above and utilize the timestamps below to jump to a specific topic. Thanks for listening!
[1:09] – Why Ariel left her 9-to-5 job
[5:31] – When she realized she could run a business
[7:19] – Her husband’s reaction
[11:13] – How she found clients
[12:52] – Why she does weddings
[14:35] – Touching stories
[17:44] – Her team
[21:11] – Working on her business
[23:30] – Changing directions
[28:57] – Advice for entrepreneurs
“One of the biggest mistakes I see entrepreneurs do is look at more established businesses and try to replicate what they’re doing. It’s almost a sure way to fail.”