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On today’s episode of the Small Business, Big Deal podcast, our guest is Ariel Unselt, owner of Chinell’s by Ariel and sister company, The Rogue Florist. Find out why she left her 9-to-5 job and how she became a florist.

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Show Notes For This Episode

On today’s episode of the Small Business, Big Deal podcast, our guest is Ariel Unselt, owner of Chinell’s by Ariel and sister company, The Rogue Florist.

Ariel left her 9-to-5 job after finding it difficult to balance taking care of her family and her job. She took over Chinell’s to have a more flexible schedule and along the way learned how to make beautiful floral arrangements.

Chinell’s by Ariel is an event and wedding design studio, specializing in custom, one-of-a kind fresh floral creations. Ariel prides herself on her exceptional empathy, understanding, and creativity. Over the past 15 years she has had side hustles as a gown consultant, wedding planner, and floral apprentice.

During our interview, Ariel shares:

  • Why she felt something was missing from her soul
  • When she realized she could run a business
  • How her husband reacted to her wanting to leave her 9-to-5 job
  • Why elite weddings are her niche
  • How the pandemic has affected her business

The full interview can be heard using the audio player above and utilize the timestamps below to jump to a specific topic. Thanks for listening!

[1:09] – Why Ariel left her 9-to-5 job

[5:31] – When she realized she could run a business

[7:19] – Her husband’s reaction

[11:13] – How she found clients

[12:52] – Why she does weddings

[14:35] – Touching stories

[17:44] – Her team

[21:11] – Working on her business

[23:30] – Changing directions

[28:57] – Advice for entrepreneurs

 

Quotable Moment:

“One of the biggest mistakes I see entrepreneurs do is look at more established businesses and try to replicate what they’re doing. It’s almost a sure way to fail.

-Kate Bagoy

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