On this episode of The Small Business, Big Deal Podcast, we talk with Richard Holman, owner of LKS Imagine. He creates custom embroidery, garment printing and vinyl heat press products.
In our wide-ranging interview, we find out how COVID-19 has affected his business, how he manages the workload almost entirely on his own and what he wishes he had known when he launched the business.
Richard started LKS Imagine in 2018 and runs it mostly on his own, with some help from his niece. Most of his business comes from sports teams and corporations, but he also does orders for gatherings, such as bachelorette parties, river rafting groups and others.
“Before you come in the door, know that we can get the job done. If it’s possible, we can do it,” said Richard.
While some new businesses end in failure, Richard credits his success to having enough capital, watching his spending and being new to the business world.
“I feel that if I’d known more about business, I wouldn’t be in business,” he said. “I think you have to be a little naïve to start a business.”
Richard also talks about a specific afternoon routine he has that keeps his business organized and running smoothly. He explains what helps him focus and get back on track if he is feeling frustrated or frazzled.
“Even if you’re overwhelmed, you gotta push through it,” he said. “Nothing’s going to happen if you’re sitting idly.”
You can listen to the full interview or use the timestamps below to jump to a specific segment. Thanks for listening!
[2:55] – Richard’s background
[3:43] – What led him to starting LKS Imagine
[4:38] – How COVID-19 has impacted his company
[6:10] – Target customers
[7:20] – How he advertises
[8:11] – Operating processes
[9:18] – Technology platforms
[9:42] – The 5-star experience
[12:30] – Why some businesses end in failure
[14:26] – What he wishes he’d known sooner
[18:12] – What he does to get focused
[19:38] – His afternoon routine
[21:03] – Most worthwhile investment
[23:44] – Work-life balance
[25:05] – Success in one word
[25:44] – How to contact him
“I feel that if I’d known more about business, I wouldn’t be in business. I think you have to be a little naïve to start a business.”