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Running a small business mostly on your own can be tough. Hear from the owner of LKS Imagine about how he finds customers, manages the workload and what he wishes he knew when he started.

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Show Notes For This Episode

On this episode of The Small Business, Big Deal Podcast, we talk with Richard Holman, owner of LKS Imagine. He creates custom embroidery, garment printing and vinyl heat press products.

In our wide-ranging interview, we find out how COVID-19 has affected his business, how he manages the workload almost entirely on his own and what he wishes he had known when he launched the business.

Richard started LKS Imagine in 2018 and runs it mostly on his own, with some help from his niece. Most of his business comes from sports teams and corporations, but he also does orders for gatherings, such as bachelorette parties, river rafting groups and others.

“Before you come in the door, know that we can get the job done. If it’s possible, we can do it,” said Richard.

While some new businesses end in failure, Richard credits his success to having enough capital, watching his spending and being new to the business world.

“I feel that if I’d known more about business, I wouldn’t be in business,” he said. “I think you have to be a little naïve to start a business.”

Richard also talks about a specific afternoon routine he has that keeps his business organized and running smoothly. He explains what helps him focus and get back on track if he is feeling frustrated or frazzled.

“Even if you’re overwhelmed, you gotta push through it,” he said. “Nothing’s going to happen if you’re sitting idly.”

You can listen to the full interview or use the timestamps below to jump to a specific segment. Thanks for listening!

[2:55] – Richard’s background

[3:43] – What led him to starting LKS Imagine

[4:38] – How COVID-19 has impacted his company

[6:10] – Target customers

[7:20] – How he advertises

[8:11] – Operating processes

[9:18] – Technology platforms

[9:42] – The 5-star experience

[12:30] – Why some businesses end in failure

[14:26] – What he wishes he’d known sooner

[18:12] – What he does to get focused

[19:38] – His afternoon routine

[21:03] – Most worthwhile investment

[23:44] – Work-life balance

[25:05] – Success in one word

[25:44] – How to contact him

Quotable Moment:

“I feel that if I’d known more about business, I wouldn’t be in business. I think you have to be a little naïve to start a business.

-Richard Holman

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  • Get takeaways in every episode
    May 5, 2021 by Meljofield from United States

    Every episode provides insights on how to overcome challenges of being an entrepreneur from people who have been in the trenches. Tracy does a great job of asking all the right questions to help her listeners gain knowledge that will help them in their entrepreneurial journey.

  • What a great resource for entrepreneurs!
    April 23, 2021 by Dr Sabrina from United States

    Tracy is passionate about inspiring the next generation of entrepreneurs with what is possible. She brings on guests who are sharing their school of hard knocks experiences to support their fellow entrepreneurs in having successful businesses that have real value.

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    February 1, 2021 by HB x from United Kingdom

    Love every word. So much wisdom here!

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