A business-minded artist is a rare animal, and Jenny Wheat believes that combination has led to her success. On this episode of The Small Business, Big Deal Podcast, we talk with Jenny about her company, Wheat Photography, and how she turned her passion into a career.
Jenny worked in marketing, promotions and PR, but she always had a knack for photography. Friends often asked her to take pictures of their kids. After her 17-year career in marketing promotions ended in a layoff, she decided to change course.
With no business plan, she created Wheat Photography and used her skills at hustling and communicating with people to grow her clientele.
“There is no substitute for hustle. I never took out a loan. I never borrowed money for anything,” said Jenny, who specializes in documentary style and fashion photography. “I really love people. I’m just a super, extreme extrovert.”
In today’s episode, hear how COVID-19 has curtailed some of Jenny’s business, why she has an “upbeat, positive, energetic style,” and what new belief, behavior or habit that has improved her life.
You can listen to the full interview or use the timestamps below to jump to a specific segment. Thanks for listening!
[2:51] – Meet Jenny Wheat
[3:39] – Why she started her business
[6:44] – How COVID-19 has affected her business
[8:35] – Her favorite type of photography
[9:54] – Her target customer
[11:00] – Process of setting up a photo shoot
[13:47] – Showing personality in photos
[15:01] – People who don’t like being photographed
[15:52] – How she stays on top of her game
[19:02] – Mentors
[20:41] – How she finds new clients
[22:50] – Most worthwhile investment she’s made
[24:33] – Why many businesses end in failure
[27:14] – Her failures
[29:16] – Why she turns down some clients
[31:18] – A new belief, behavior or habit that has improved her life
[33:34] – Her favorite picture
[36:10] – How to contact her
“There is no substitute for hustle. I never took out a loan. I never borrowed money for anything.”