Quick Preview

Jenny Wheat didn’t study photography, but she is passionate about the craft. Hear how she has chased her passion and built a successful photography business thanks to a lot of hustle and heart.

Subscribe With Your Favorite App

Apple PodcastsSpotifyGoogle PodcastsStitcherTuneInAmazon MusicRSS

Share The Show

Share on facebook
Share on twitter
Share on linkedin
Share on email

Show Notes For This Episode

A business-minded artist is a rare animal, and Jenny Wheat believes that combination has led to her success. On this episode of The Small Business, Big Deal Podcast, we talk with Jenny about her company, Wheat Photography, and how she turned her passion into a career.

Jenny worked in marketing, promotions and PR, but she always had a knack for photography. Friends often asked her to take pictures of their kids. After her 17-year career in marketing promotions ended in a layoff, she decided to change course.

With no business plan, she created Wheat Photography and used her skills at hustling and communicating with people to grow her clientele.

“There is no substitute for hustle. I never took out a loan. I never borrowed money for anything,” said Jenny, who specializes in documentary style and fashion photography. “I really love people. I’m just a super, extreme extrovert.”

In today’s episode, hear how COVID-19 has curtailed some of Jenny’s business, why she has an “upbeat, positive, energetic style,” and what new belief, behavior or habit that has improved her life.

You can listen to the full interview or use the timestamps below to jump to a specific segment. Thanks for listening!

[2:51] – Meet Jenny Wheat

[3:39] – Why she started her business

[6:44] – How COVID-19 has affected her business

[8:35] – Her favorite type of photography

[9:54] – Her target customer

[11:00] – Process of setting up a photo shoot

[13:47] – Showing personality in photos

[15:01] – People who don’t like being photographed

[15:52] – How she stays on top of her game

[19:02] – Mentors

[20:41] – How she finds new clients

[22:50] – Most worthwhile investment she’s made

[24:33] – Why many businesses end in failure

[27:14] – Her failures

[29:16] – Why she turns down some clients

[31:18] – A new belief, behavior or habit that has improved her life

[33:34] – Her favorite picture

[36:10] – How to contact her

Quotable Moment:

“There is no substitute for hustle. I never took out a loan. I never borrowed money for anything.

-Jenny Wheat

Be A Guest

More Recent Episodes

Connect On Social Media

Podcast Reviews
  • Get takeaways in every episode
    May 5, 2021 by Meljofield from United States

    Every episode provides insights on how to overcome challenges of being an entrepreneur from people who have been in the trenches. Tracy does a great job of asking all the right questions to help her listeners gain knowledge that will help them in their entrepreneurial journey.

  • What a great resource for entrepreneurs!
    April 23, 2021 by Dr Sabrina from United States

    Tracy is passionate about inspiring the next generation of entrepreneurs with what is possible. She brings on guests who are sharing their school of hard knocks experiences to support their fellow entrepreneurs in having successful businesses that have real value.

  • Brilliant
    February 1, 2021 by HB x from United Kingdom

    Love every word. So much wisdom here!

Help our show grow! If you can, click the above button to leave a review on Apple Podcasts.