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On today’s podcast, we’re talking with Katie Dooley, owner of Paper Lime Creative. Find out how she got the courage to quit her day job and become her own boss.

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Show Notes For This Episode

On today’s podcast, we’re talking with Katie Dooley, owner of Paper Lime Creative, a branding and design agency in Edmonton, AB. Her company creates stunning visual branding that shows off businesses’ unique personalities. Their print design services make getting a brand out into the world effortless and enjoyable.

Katie’s love of design and art took shape at a young age, and since then, she’s been soaking in as much knowledge about art, business, and design as she can. Katie’s passion and talent for design have made her a first choice for businesses looking to amplify their branding.

However, it’s Katie’s vibrant personality and relatability that people love most about her. She can make a deep connection and lasting friendship in a matter of minutes. She takes the time to listen to people’s unique stories and goals to deliver stand-out work. It’s one of many reasons why Paper Lime Creative is known as a collaborative design agency.

During our discussion, Katie also shares:

  • Why she started her own business
  • How she made the transition to entrepreneurship
  • How owning a business changed her life
  • How she got through growing pains
  • How she structured her business
  • Why business owners need to think of brand strategy
  • Why “Chandler Bings of business” are her favorite clients
  • How she wants her business to grow
  • What kind of continuing education she does
  • How she manages the work
  • When businesses should hire a marketing company
  • What advice she would give a new entrepreneur

The full episode can be heard using the audio player above and utilize the timestamps below to jump to a specific topic. Thanks for listening!

[0:56] – Meet Katie

[1:29] – Entrepreneur dreams

[3:45] – Making the transition

[7:25] – Changing her life

[10:00] – Growing pains

[11:03] – Structuring her business

[12:09] – Brand strategy

[16:02] – Companies she works with

[17:32] – Growth

[18:47] – Continuing education

[21:26] – Managing the work

[26:11] – When to hire a marketing company

[36:40] – Advice

 

Quotable Moment:

I think, looking back, it’s no surprise that I’m an entrepreneur, but I didn’t consciously decide until five years ago when I started Paper Lime Creative.”  – Katie Dooley

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Podcast Reviews
  • Get takeaways in every episode
    May 5, 2021 by Meljofield from United States

    Every episode provides insights on how to overcome challenges of being an entrepreneur from people who have been in the trenches. Tracy does a great job of asking all the right questions to help her listeners gain knowledge that will help them in their entrepreneurial journey.

  • What a great resource for entrepreneurs!
    April 23, 2021 by Dr Sabrina from United States

    Tracy is passionate about inspiring the next generation of entrepreneurs with what is possible. She brings on guests who are sharing their school of hard knocks experiences to support their fellow entrepreneurs in having successful businesses that have real value.

  • Brilliant
    February 1, 2021 by HB x from United Kingdom

    Love every word. So much wisdom here!

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